Interesting Keyword Research Methods For eCommerce Stores
Interesting Keyword Research Methods For eCommerce Stores. The data translates to the fact that you can reach around one-fourth of the world’s online buyers. You simply need to figure out how to deliver your content to them.
There’s a misconception among many online retailers that keyword research is just about SEO. The truth, however, is, keyword research is the foundation of every digital marketing practice. Period.
If you don’t find relevant keywords for your site and campaigns, you can’t drive targeted traffic and ROI. I hear from most of the store owners that keyword research is boring. It may be, but to change that and make it more interesting, you need to start thinking like a customer.
If you don’t want to do it yourself, you can always take help of SEO consultant or SEO agencies. The best advice I could give is; it’s better to have them do the keyword research for you and make an actionable plan for you. This way, you don’t have to pay the retainer fees and such plan will ensure your in-house team will be working on something that is bound to work.
Alright, back to the DIY keyword research ideas for your e-commerce store. (Afterall, a lot of entrepreneurs like to do things themselves ?).
5 Interesting, Modern Keyword Research For Ecommerce
We’ve done some basic keyword research. You open Google Keyword Planner (a great tool to find the keywords), download the results, and start working for them. Sounds familiar?
What’s negative with this approach?
Thousands of other store owners are already working for the same keywords. So, it’s a tough task to rank for these keywords.
The good news?
In this story, I’ll introduce 5 modern and smart keyword research methods that can help you to find “hidden” keywords. These alternate methods are not yet so common and will help you tap the untapped profitable keywords.
1. Udemy Is a Great Place to Find Keywords
Udemy is an online course platform which can help you to generate some keyword ideas. Here, courses are created by experts in a niche and copy of each course acts as a rich sales page to uncover hidden keywords.
Let’s go through step by step.
Create a free account and choose the most relevant category from the drop-down menu. To filter your results, you can also select a subcategory. If you have a “pet food and care” store, for example, you go to Lifestyle > Pet Care & Training > All Pet Care & Training
The most important thing here is the additional filtering options. The option “Level” allows you to select the course for beginners or experts.
Article by KulfiSoftwareShare