Your key objective is to make 2k/m. Everything else is secondary.
Please answer the following:
- What is your website about?
- How do you make money on your site? For instance, is it from Adsense, or some affiliate programs, or by actually selling the products or services?
- What is your current level of revenue? How far are you from the 2k/m goal?
- What are your traffic stats?
- What are your traffic sources?
- What is your bounce rate?
- What is your conversion rate?
- How much are you spending on promoting your ...